In the ever-evolving landscape of business and content consumption, the online world has taken center stage. From social media to the metaverse, NFTs to cryptocurrency, there is a growing emphasis on decentralizing the power of major brands. Influencers are recognizing the value of their personal brands, choosing to promote their own products and retain more of their earnings. Steve Stanulis, a filmmaker, entrepreneur, and social media influencer, has successfully built a powerful online brand that extends far beyond his work in the film industry and as a security professional for A-list celebrities.
Drawing upon the insights shared by Steve Stanulis, here are some key considerations for personal branding that can guide individuals on their own journey:
The cornerstone of building a lasting online brand is creating high-quality content that engages the audience. Stanulis emphasizes the importance of originality and uniqueness in content creation, drawing from his extensive career experience. By offering distinctive content, individuals give their audience a reason to follow and engage with their brand. Standing out from the crowd is crucial to building a successful personal brand.
To foster brand growth, individuals need to step outside their comfort zone and proactively create opportunities. Stanulis shares his experience of not solely relying on an agent and taking control of his own career. He learned to produce and direct, never hesitating to put himself out there. Overcoming the fear of judgment and rejection is essential in the early stages of brand development. Being proactive, seizing opportunities, and carving one's own path are keys to success.
Stanulis' 700,000 Instagram followers exemplify the power of effective online marketing. Leveraging social media platforms helps build brand awareness and grow a following. It is important to identify the platforms that align with one's brand and actively engage with other users. Collaborating with influencers and influential pages can provide an initial boost to a personal brand. Additionally, targeted ads can be utilized to gain early exposure.
Public relations (PR) plays a crucial role in brand building. Garnering media coverage helps increase brand visibility and reputation. Stanulis advises seeking the assistance of reputable PR firms and social media marketers to navigate the media landscape effectively. Media coverage protects individuals from misinterpretations and keeps them in the press, generating valuable content. Strategic utilization of press coverage enables individuals to make important announcements and effectively communicate with their audience.
Steve Stanulis has shifted his focus to growing his Stanulis Films empire, leveraging his industry knowledge and personal brand as an actor, producer, and director. Building a personal brand may initially seem overwhelming, but the long-term benefits make it a worthwhile investment of time, effort, and resources. In this era of increasing online emphasis, establishing a strong personal brand is essential for sustained success.
It is important to remember that the brands that have established themselves and differentiated themselves from the competition are the ones that will thrive in this digital era.
