Tristan's Book Recommendations

Seth’s new book is short and sweet. It’s actually a very simple book that you can pick up and read at any time. I shared a section of it last week on a morning call and people loved it.

I am just about done with this book because I'm interviewing Scott Mann this Friday for our new podcast, Brilliant. It’s a powerful book that tackles the current cultural challenges that we are having as a country and how we can overcome it by working on ourselves first.

I’m reading my own book because we’re looking to see what we can do for our next book. What worked, what didn’t and what people loved a lot. If you haven’t picked it up our Audible just came out too!

This book is probably his best book yet and if you’re looking to get better at social media you’ve got to read this one

This book has quickly become my favorite book of the year so far. I reached out to the author and I’m having him on the new podcast we’re relaunching. I'm interviewing him on Nov 8, but please pick his book up and read it. It’s about becoming a better storyteller and it will simplify the process for you. This book has already helped me out in just the last 2 weeks! Amazing read.

The title is obnoxious, but the lessons in the book are very good. I highly recommend this book because it has practical advice that you can apply to your business and the author has lived a life of massive financial success as well.

This book is a great look at key leadership qualities that Washington had that we can learn from. Really practical and good insight on leadership overall. Good book to read and reflect on your personal leadership style.

Super long title, but amazing book. I’m not done yet, but it’s so much fun to read that I need to endorse it. It’s told in the form of a person seeking advice from wise people and the 2 wise people happen to be Buffett and Munger. The author uses their quotes from other past books and interviews so it blends perfectly within the book.

Reading it again because it’s packed with nuggets of wisdom that challenge my thinking. Munger’s insights into life and business are priceless. If you haven’t read it, I highly recommend it!

I’ve read this before, but here I am reading it again. Iit never ceases to inspire. It’s filled with practical advice from the co-creator of the Chicken Soup for the Soul series, offering timeless, life-transforming principles.

Rereading this one and it’s still amazing. It's an inspiring tale of persistence and innovation, detailing how Dyson created his revolutionary vacuum cleaner. This book is perfect if you're into great design, entrepreneurial stories, or just need a bit of motivation.

This is by Carmine Gallo. This book is a treasure trove of insights from one of the greatest presenters of our time. If you want to learn how to captivate an audience and deliver unforgettable presentations, this is the guide for you. Trust me, you'll feel like Jobs himself is giving you a personal masterclass.

by Spencer Johnson is a transformative read. It’s a timeless business classic that resonates deeply with me. It uses a straightforward parable to offer profound insights into managing change effectively. I find this book incredibly insightful as it offers a practical approach to managing uncertainty and evolving circumstances. It teaches valuable lessons on how to not only survive but thrive in a rapidly changing world.

If you're looking to enhance your resilience and effectiveness in facing life's inevitable changes, I highly recommend diving into it. It’s a game-changer for anyone seeking personal and professional growth.

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I love this little book. It’s a compendium of pithy quotes including, “Knowing what you don’t know is more useful than being brilliant” and “In my whole life, I have known no wise people who didn’t read all the time—none, zero.” This collection, culled from interviews, speeches, and questions and answers at the Berkshire Hathaway and Wesco annual meetings, offers insights into Munger’s amazing financial success and life philosophies. Described by Business Insider as “sharp in his wit and investing wisdom,” Charlie Munger’s investment tips, business philosophy, and rules for living are as unique, intelligent, and successful as he was.

Noah Kagan's "Million Dollar Weekend" offers a blueprint for launching a successful business in just 48 hours. He argues that now is an ideal time for entrepreneurship, with lower start-up costs than ever before. The book guides readers away from common excuses and towards finding "Creator's Courage" to overcome fear and pursue their ideas. Kagan offers a step-by-step "Million Dollar Weekend" process designed to quickly validate your business, attract eager customers, and implement automation to allow your business to grow even while you're not actively working on it.

I read this with my wife a few years back on my way up to Half Moon Bay and finished it on my way down driving on the Pacific Coast HWY. A classic tale of self-discovery and personal growth, it instilled in me the power of listening to your heart and following your dreams. The protagonist's journey is a reminder that our personal "treasure" often lies where we least expect it, typically within us.

This book has been an exceptional guide on how to build a lasting company. Collins taught me the importance of creating a strong organizational culture and pursuing a purpose beyond profit. Truly successful companies stand the test of time by embracing change while sticking to their core values. I still look back at my notes from this book often.

Still my favorite one. This book taught me that the best leaders don't just take responsibility for their own actions, they take responsibility for the actions of their entire team. Leadership is about more than giving orders; it's about understanding, empathy, and yes, ownership.

If you haven’t read this classic it’s the perfect time to pick it up. It really puts your business and brand into perspective so you can focus on what matters when it comes to connecting with the audience you want to connect with.

I just came across this book a week ago and I absolutely love it. Steve Martin does a great job with this book. I ended up loving him more at the end of it. He has some great lessons that we can all apply and the overall structure and execution of the book is top-notch. I’m surprised I hadn’t seen this before.

This book is really good. Simple in the outline of how to create breakthroughs and has an Adam Grant feel to it. Researched well and some great stories that inspire and teach.

I love this book. I wasn’t sure about it, but it kept coming up in conversations so I dove in. It’s split up into small chapters and each chapter focuses on a part of being creative. The challenges we face and how to overcome them. Very very well written and a great book.

I’ve had this book for years and I never took the time to read it. I finally jumped in this weekend. You can read this book from cover to cover of open it up at any page. Take time to ponder the words in its pages, the slower you go, the deeper the message will be.

I’m in the middle of doing the audible version of this book so I have to read my own book. If you haven’t picked up my book yet, it’s got a great price right on Amazon. If you have picked it up and read it please leave a review.

I’ve read this book before when it first came out, but now that I’m reading it a second time I feel like I've never read it before. This is a powerful book that I recommend to everyone. It’s a must read. I got this leather edition, but they have a paperback edition.

I came across this book on improving communication at work. It's all about being clear and concise, and it seems pretty practical. The author, Chris Fenning, has worked with Fortune 50 companies. He breaks down how meetings should be outlined.

These aren't just ordinary letters; they're a window into the mind of one of history's most influential figures. It's like stepping into their private world, witnessing firsthand the advice, wisdom, and values that built the Rockefeller legacy.

If you haven’t read this one please make it part of your reading and studying list for 2024. It’s broken down into simple steps and even gives you a website to visit to help you build a better brand along the way. Read this and take notes. It will change your business.

If you’re looking to read a book that seems fictional, but is based on a true story here it is. "The Wager" will take you through some unbelievable yet true ups and downs on sea and on land. Trust me, it's a wild ride that feels like a movie!

I’ve dived into "Poor Charlie's Almanack." It's packed with Munger’s wisdom and some of the mental models that shape his approach to life and decision-making. A treasure trove and very happy that they released it in a new updated version.

The full title is: “Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales”. It’s like having a secret manual for sales wizards! Packed with phrases, questions, and conversational gems to level up your sales game. Call reluctance? Fear of closing the deal? Consider them things of the past!

I’ve always wanted to read this series by Robin Hobb and I’m finally reading it. I am about halfway through, and I love it. I understand why it’s a classic. If you’re into fantasy, you’ve got to pick up this trilogy.

Currently diving deep in "Sam As Ever" by Morgan Housel. It's all about finding that steady ground in a constantly shifting world. Morgan’s got me rethinking—moving forward means not staring into a crystal ball but instead digging into the unchanging past. Mind-bending stuff!

Speaking of transformations, 'Clear Thinking' by Shane Parrish is a book that's redefining the way I approach decisions. It’s a mind-bending journey to optimizing your thought process.

This was a very good book. I took a lot of notes on this one and it has great research along with good stories. Adam Grant never disappoints.

This was a pleasant read. It’s also a quick read. What does ikigai mean? Ikigai is a Japanese concept that means your 'reason for being. ' 'Iki' in Japanese means 'life,' and 'gai' describes value or worth. Your ikigai is your life purpose or your bliss. It's what brings you joy and inspires you to get out of bed every day. The book dives into living a long and purposeful life, through data collected from people who have lived well into 100+.

Such a great book by Arnold Schwarzenneger where he gives 7 tools for succeeding in the world we are in. I’m actually making a video about this next week.

This is a super interesting book. It’s not for everyone, but it does dive into the world of Sam Bankman-Fried, who was the overnight Bitcoin billionaire. It’s a thoughtful jump into the world and mind of Sam and how this empire was all built and then destroyed. Truly fascinating journey.

This is a good read. It comes from all angles so it doesn’t paint a rosy picture of Elon, it gives you a diverse look to a complicated person. Walter Isaacson doesn’t disappoint.

I picked this book up earlier this year and I put it on pause, but I’m back at it and it baffles my mind how something so good was written over 200 years ago. In fact it was published in 1776, the same year the US declared independence.

This book is short and it packs a punch. I just read it this weekend and I’m still going back to my notes to see what I’ll be implementing. If you’re looking to get some ideas for jump-starting your business this just might be the book for you.

Don’t order this one if you aren’t open to disagreeing with the book as you are reading it. The philosophy and the psychology behind the book is based on the famous psychologist Alfred Adler. The book is in a story format between a philosopher and a young student, it was executed well and I enjoyed the read a lot. It challenged my way of thinking and it also made me reflect on how I live my life.

I just got this over the weekend and I’m excited to wrap this one up. I’ve heard a lot of great things about it and I’m just in the first section of the book called; An Environment Of Excellence. So far it’s GREAT!

A professor at Stanford recommended this book to me and I’m finally getting to it and I love it. Patricia Madson distills thirty years of experience into thirteen simple strategies, including “Say Yes,” “Start Anywhere,” “Face the Facts,” and “Make Mistakes, Please,” helping readers to loosen up, think on their feet, and take on everything life has to offer with skill, chutzpah, and a sense of humor.

This is a classic and I’m finally reading it. I’ve heard so many amazing things about the book and so far I’m only a few pages in and I love it. I’m on a journey to become a better storyteller, and what if my friends recommended this book to me.

This one was recommended to me by my friend Dan Murray. I recommend it too, it has a great premise that you should probably go bigger a lot sooner with where you want to go with your business. It’s gaining steam too because I keep on seeing this book on social media.

I’m rereading this one for a book club and it’s so good! I’m glad I’m reading this one again, in fact I’ve got this one on audible and I’m listening to it and I’m reading it when I’m not exercising. If you’ve never read the book please read it and if you have read it I challenge you to reread it and take notes this time!

I got this book for free when I attended an event earlier this year and I finally picked it up to read it. It’s an easy read so far and a great reminder of what we need to do to create an amazing core group of people that use our services and buy our products. Great book.

Sam Zell died a few weeks ago and I never got to interview him, but his book on audible is the next best thing. Self-made billionaire Sam Zell consistently sees what others don’t. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage.

I’m not finished reading this, but I’m about ⅓ of the way through and I really like this one. It’s about the creator of the Dyson vacuum and his life story. His challenges, his success, and how he has established Dyson as an amazing company that creates more great leaders. I’m surprised that the book doesn’t have more reviews, but this one is a gem.

Seth Godin sent me an early copy of his book and I am now having my whole leadership team read it. We are going to read it together and go over each main section together. The book is a manual for how we need to run our business to connect with people deeply and make them feel significant.

This book came out in 2019, but it’s more relevant than before. As we see AI take shape and companies lean more towards using automations that remove the human touch, we must look to see how we can connect with people deeper without tech as well. This book reminds you of how important it is to reach your audience by being authentic. Super Classic!

This should be required reading for all entrepreneurs. It’s along the lines of the book "Winning" where it shows you what it takes to succeed in anything. It’s not easy, it’s not simple, and one thing is clear, you’re not doing enough.

This book is a wake up call. I read it over the weekend and couldn't put it down. It's definitely a book that will make you feel uncomfortable and some of you may not even finish it because it packs a punch and slaps you in the face. If you need reminder of why you got into business in the first place this one will do it.

I’m reading through it to see what I can add for the next book and I’m also reading through it again to make sure we didn’t miss anything for the audible. If you haven’t picked it up please do it today.

I’ve been looking for a book like this since I got into reading philosophy. This one is very basic, but it’s still deep enough to challenge any person that doesn’t have a background in philosophy. If you like philosophy or you want to expand your knowledge about the topic then this is a good one to start with.

This is not just for people looking to leave their 9-5 job it’s also for entrepreneurs that want to build a bigger business. If you’re looking to grow your business online and want to build your list so that you can grow your influence online then this one is for you.

I was deeply moved and could relate to the focus on how to heal with each other.  I loved exploring the power of love and compassion as a means to bring hope and positive change to our planet.  It left me inspired to do my part in creating a more loving and compassionate world.  I highly recommend this book to anyone looking to bring more love and hope into their own lives and the world around them.

The last book I read by Walter Isaacson was the biography of Steve Jobs and it’s one of my favorite books. I love reading about his losses and his wins and understanding what motivated him and what he had challenges with. If you're looking for a book that combines history and inspiration, then this is the one for you. I highly recommend giving it a read!

You're going to love this one. I just interviewed Dan Martell and not only is he super nice, but he's got a brilliant mind. The book serves as a manual to guide you better in managing your time and growing your businesses. If you have time to read this please pick it up.

I just interviewed the author of this book and I am about 75% done with this book. It's very well written and teach us some great points about being fluid business, leading without leading, and ultimately how to structure your organization for success. Brian Wong was the first American hired at the Chinese company and helped it grow to where it is today.

Over the last few weeks I've been gathering the right books to read so I can dive deeper into telling better stories. I want to be able to connect with my audience both on social media and in person. This book does a great job of breaking down the process of connecting with people at a human level through telling real stories.

This is a fast read and it should be mandatory reading for all salespeople. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

I've read this book about 4 times and I often go back to sections of the book because Marcus has simple, but deep insight on conquering life's challenges. This is a leather bound special edition and you can certainly order the less expensive one, I would recommend the Modern Library edition if you don't get this expensive one.

I wish I read this book earlier, but I'm glad I finally started this on. Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: "This is a story of one person’s unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me."

I found this book by accident as I was scrolling through books on Amazon last week. Inspired by Buddhist philosophy and spirituality, British author and artist James Norbury created the adventures of Big Panda and Tiny Dragon to share ideas that have helped him through difficult times. I'm reading it with my son and we love it.

The book is finally out and if you missed my interview with Joe Polish last week please listen here. In the meantime pick up the book...There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.

This is a short book but packs a punch. It will take you some time to get through it because it takes you through some reflective thoughts. This is a great book that will help you connect with your inner self and nature.

This is extremely well written and gives insight into Lincoln which I’ve never read about before. This book is great to read for our current social and political climate. You will dive into his character like never before, his decisions, his beliefs, his failures, and his personal triumphs. It’s a real masterpiece and I’m not even finished reading it yet. Pick this one up if you like History.

This is an easy and inspirational read. In Modern Wisdom, Ancient Roots, unconventional and highly successful coach Dr. Srikumar Rao distills and condenses valuable life lessons, from ancient masters, sacred writings, and his own experience, into quick-to-read, easily digestible chapters.

This book is intense and it’s not short. I never knew the whole history of Youtube and how it got started, but this writer lays it all out. They also have a strong bias as to where Youtube is heading now and the chaos it has created. I don’t agree with all the points it makes, but the book is full of facts and details that expand your knowledge on social media, marketing, and where the video world is headed.

Just picked this up from Target. Filled with heartfelt anecdotes and insightful messages, The Way Back Home is a tribute to rebuilding our lives after loss. Divided into sections that draw on themes of courage, resilience, purpose, and hope, the collection has Peppernell once again walking us through a redemptive journey of the heart, mind, and soul.

I think this is the book I quote the most. I am rereading it for the 3rd time. I picked up the newest edition in the airport this past week on my way to speak at Better Homes And Garden event. The event rocked and the book is awesome, just like I remember it.

I wish I would have picked this up earlier to read. The premise of the book is that models are important for taking on the challenges that life throws our way. There are models that other high achievers have used in the past that we are able to call on to help us work through life’s challenges.

I’m about ½ way done with this book and I got hooked on it when I first listened to Marshall Goldsmith on a podcast with Shane Parish. It’s a powerful book with a great message for anyone that is a self-aware leader.

First published in 1939, Steinbeck’s Pulitzer Prize-winning epic of the Great Depression chronicles the Dust Bowl migration of the 1930s and tells the story of one Oklahoma farm family, the Joads—driven from their homestead and forced to travel west to the promised land of California. Somehow I never read this book during any of my school years so I picked it up this weekend. I have no idea what to expect, but I’m excited to read an American classic. I’m only on page 40 so not much to tell you yet. Let me know if you have read this or any other classics you recommend.

This book was gifted to me by the publishing company Wiley. They said I would enjoy it because I love social media so much. They were right! The book is written by Derral Eves, Mr. Beasts Mentor. The book breaks down Youtube to the core and identifies the strategies and tactics so anyone can succeed. It’s a powerful book that I will be referencing a lot.

This is my second time listening to this and what prompted me to read this again was when Billionaire and co-creator of Square (Jim McKelvey) told me that this was the only book he read in the span of one year while writing his own book, I wanted to make sure I dove deeper into it. Objectives and key results is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel.

This was recommended to me by a friend and I absolutely love it. It's also 900 pages, so this one will be taking more than a week to finish, but so far it's powerful. I've already taken a ton of notes and have used a few examples from this book in 1 presentation and 1 newsletter. It's great!

I’ve been delaying reading this because I kept on finding other great reads, but I finally pulled the trigger after getting a few people recommending it to me in 1 week. This one is really good. It reads well and it’s also read by the author on audible, so both the book and audio is a hit. He goes over his experiences and how to apply what he’s learned to your growth as a business owner. This book will give you clarity and insight. You should read this one.

This one was written by my friend. It’s his first book and was self-published. He did a good job with his first book. This one is a mix of history with some wisdom bits from some of the greatest philosophers of the Renaissance period.

I got to interview Adam a few weeks ago and his book is finally out. When your relationships are strong, they serve as the gateway to your personal and professional development. Our lives are changed by the people around us. With relational intelligence, you can be intentional about how you build connections with others. If you are purposeful about how you build relationships, your life will be transformed.

Pocket Full of Do encapsulates over two decades of reflections and observations on entrepreneurship, creativity, philosophy, and more. You’ll get a retrospective glimpse into the life of a creative business owner, and the lessons learned along the way. I loved interviewing Chris, this is guy is authentic and a great man.

I’m a little bit over half way done with this one and I’m taking it slow. I’ve been both reading this one and also listening to it on Audible. It’s a great book, but not for everyone. Ray Dalio breaks down some history for the reader and then correlates the downfall of some pretty amazing countries to that of the United States. It’s a pretty “Real” book.

A friend of mine just sent me this one and I’m loving it. How to Think Like a Roman Emperor takes readers on a transformative journey along with Marcus, following his progress from a young noble at the court of Hadrian—taken under the wing of some of the finest philosophers of his day—through to his reign as emperor of Rome at the height of its power. Robertson shows how Marcus used philosophical doctrines and therapeutic practices to build emotional resilience and endure tremendous adversity and guides readers through applying the same methods to their own lives.

I've read this one 2 times prior and every few years I pick this one up again and read it. This book is a classic and should be read by as many people as possible.

I picked this one up at Target after I sifted through it. It's really different. Full of poems and short life advice. You can pick up the book and open it up to almost any page and you will feel inspired or have a deep thought reading through these pages. It's really a different type of book and I enjoyed it.

I just finished interviewing Sean Cannell for the second time in 2 months. His channel, Think Media, has over 2 million subscribers and his book was just updated and re-released last week! If you’re looking to dive into Youtube, then this book will outline how to do it successfully. I highly recommend this book. I finished this one in 3 days and it was great!

I just interviewed Touré and our talk was FIRE!!!! The book was very well written and when I started the first chapter I thought that I had read enough about the "Balance", but I was wrong. This book has been one of my favorite books to read this year. It talks about what a blessing it is to be alone and how to find your soulfulness. It’s a great read!

This book isn't for everyone, but I absolutely love it so far. I'm 3/4 of the way through and it's more like a manual, like a reference book that I have been going back to often. Here's the write-up on Amazon: The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts, and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience.

I just visited Boston and this book was in a lot of stores…so I bought one. I read it to my kids and they loved it. Seventy-five years ago, a family of ducks waddled off the page and into the hearts of readers everywhere. The brilliantly illustrated tale of mallards on the move received the Caldecott Medal for the most distinguished picture book of the year and has been a favorite of generations of readers.

I just started reading this one and it was recommended by my friend Traci. Here’s a short summary: There is a basic human wisdom that can help solve the world’s problems. It doesn’t belong to any one culture or region or religious tradition—though it can be found in many of them throughout history. It’s what Chögyam Trungpa called the sacred path of the warrior. The sacred warrior conquers the world not through violence or aggression, but through gentleness, courage, and self-knowledge. The warrior discovers the basic goodness of human life and radiates that goodness out into the world for the peace and sanity of others.

I just read this book and I also interviewed this brilliant person. Not only did this guy attend the top universities in the US, but he also is able to explain difficult concepts in an easy manner. The book flows well and gives you a clear picture of just how important having a deep purpose is for any company of any size. This is a great book that will have you take a look at purpose in a new way.

This was recommended by Hugh Jackman the actor. It’s a small book, but it packs a punch and I highly recommend it as well. This one is a pretty powerful speech that was given to a graduating class and I loved reading it. You will probably finish the book in about 10-20 min, but you will definitely gift it to other people. Love this little book.

This rapidly became one of my favorite books. I read this over the weekend and then I just interviewed the author for Success Magazine. His name is Jim McKelvey and he co-created the little device called Square with his friend Jack Dorsey (The creator of Twitter). The story is super interesting and the book dives into a part of entrepreneurship that is rarely talked about. If you are looking to grow your business and get really creative this one will hit the spot.

In Atlas of the Heart, Brown takes us on a journey through eighty-seven of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.

This is one book that I'll be recommending the whole year round to real estate agents everywhere. This book is a deep dive into what Barry has learned during his real estate career and the core reason his business is a success today. Barry began his career at the age of 18 and has spanned almost two decades. He currently runs a team in Virginia Beach, VA & he's also The CMO of Better Homes and Gardens NAGR. His real estate teams sold just under 900 units last year and is ranked #9 on the Real Trends to 1,000 teams in America. He is also a full-time Executive at Ylopo with the title of "Head Realtor in Residence" where he trains their customers; assists with product development & platform evangelism for them as well! His passions are his faith: being an ordained minister himself; his wife; and his 3 children.

This is a fun little book that I read on the plane. It’s full of 1-2 page short stories that are inspiring and you can use to inspire yourself or others. It’s great to pick up and read on the go.

I wish I would have read this book earlier in my life. As I’m reading this book I’m seeing a lot of the things about focusing deeply on work I’ve had to discover on my own, this would have helped me find those techniques sooner. The book is very well written and focuses on giving the reader the steps to achieving deep focus. It has some great stories and great research too.

This book is part of the Emotional Intelligence series and this book is compact but extremely awesome. In my mind learning to focus deeply is still the key to producing amazing results in your personal life and business. This is one that you should pick up and read.